I was kept on my toes last week as I organised a dinner for business women in my network. Fantastic food and cocktails in Saba Dublin were mixed with plenty of interesting chat and contact sharing.
Before I was exposed to the real value of PR, I used to think of it as something ‘intangible’. What I’ve discovered is that when it’s done right, it has immense value. Yet many in business are not always clear about what to do to get the right result