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Unleash Your Inner CEO™

True Success Is An Inside Job

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Join 1000s of others that are transforming their businesses and lives.

YouLife and business is a full contact sport.
As an ambitious leader that's part of the fun for you – testing and challenging yourself in different scenarios.
But even great people get challenged in unseen ways.
I help the best get better.

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Your TeamBringing people with you is always a key challenge for leaders.
And keeping everyone aligned isn't as easy as others think.
Learn what makes the biggest difference to the success of your core team and achieve better results over the long term.

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Your OrganisationIn today's fast changing world, conventional leadership and change programs are a waste of time and money. We need to re-think how we lead, work and live.
A new model is emerging which is creating the opportunity for
a serious edge for organisations willing to be brave and experiment with a new approach.

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Logos of some organisations that Shane Cradock has worked with.

"Shane's “Inner Champions” virtual programme landed tangible results company-wide and resulted in better performance for our talented teams, along with an improvement in wellbeing during a challenging time."  +56% PEC score - The average impact on Performance, Effectiveness and Clarity (PEC) over 7 weeks.
Susan Keating, HR Director, Teneo Ireland
enterpryze logoWorking with Shane has been a game changer for me - professionally and personally. He has helped me gain clarity and focus on the results that matter for the business and the results I need to achieve for success.  Without his guidance and help I would not hold the position I do today.
Paula Cassidy, COO, Enterpryze (Part of The Milner Browne Group)
"We had several experts run webinars to support our people in 2020, and Shane’s were singled out repeatedly as being the best and most helpful. People really connected with his approach, relatability and practical ways of being better in challenging times."
Steven McKenna, CEO, Sherry FitzGerald Group
Working with Shane has had a radical impact on my approach to business and life. I am much more aware of ‘The Inner CEO’ and how that practically translates to improved clarity, balance and perspective.
Maria Cryan, Managing Director, Hume Brophy Ireland
St Vincent's Private Hospital logo I can honestly say that MindShift for me has been truly life-changing and transformational and would encourage any leader at any level to do it. I’m not sure where I’d be if I hadn’t done the training before the pandemic struck.
Anita Boylan, Director of Nursing at St. Vincent’s Private Hospital
Working with Shane over the last couple of years has been hands down the single best investment in myself and my business. If you're sceptical, I was too. I can't recommend him highly enough to ambitious entrepreneurs and leaders striving to excel in business AND life.
Billy O'Reilly, Managing Director, Wicklow Hire & Sales and O'Reilly Hardware
Shane gave us, an experienced leadership team, the tools to take our capabilities to a much higher level, by energising that part of the mind, which we have paid little attention, until now.   He has truly helped unlock our potential.
Luis Murguia, Senior VP and Global Manager of SAP Business One
sc-aspire-logoThis training helped to bring real clarity to my way of working. It helped to sharpen my thinking. I'd estimate a 50% impact on ability to get more of what matters done and 60% improvement in my clarity of mind. Other areas that benefited were my sleep, energy and communication with my team.
Bill Walsh, Founder and CEO, Aspire Technology
Working with Shane has helped me take control of my life in the broadest sense, both personal and professional. He is a great sounding board and challenges me to tackle the "noise" that takes up too much negative energy, so that I can focus on delivering the results that are needed in the business and whilst also remembering the important things in life.
Maeve McMahon, Director of Customer Experience And Products, Ulster Bank Ireland
IQ-group-logo In real figures, in the ten months since I first started working with Shane, my average sales have increased by a massive 183% and the margin by at least 10% due to the added value I can offer through increased focus and personal efficiency.
Jannetje van Leeuwen, Director and Co-Founder of IQ Group
sc-dell"The feedback we have received since your session was truly overwhelming. Such a positive reaction and what you said has really stuck with people. In fact there was one lady who had just been on a 2 day training course but she got much more out of your 2 hours! The most inspiring talk we have ever had."
Karen Morton, EMEA Marketing Director, Dell
sc-prada"Working with Shane helped me to gain clarity on exactly what I wanted and gave me the courage to take some bold steps in creating the future I really wanted. 1 year on and I can honestly say that my life and career have completely jumped to the next level. Time spent with Shane has been a fantastic investment – business and personal.
Georgina Coleman, Miu Miu Retail Director, PRADA USA
milner-browne-logo"Working with Shane has helped me to gain more clarity and control over everything. His unique approach on the ‘inner game’ of business in particular has helped my focus and also improved our bottom line. His contribution has been invaluable."
Morgan Browne, CEO, Milner Browne - part of IIS Group,
sc-mb"I believe 99% of business coaches don’t earn their keep, but in Shane you’ll find that elusive 1%. Shane’s philosophy that business and personal success are inextricably intertwined is one I totally agree with."
Richard Waring, CEO Millward Brown Ireland
sc-vayu"Shane has a very unique approach that causes you to expand your thinking in a way that translates to an improved bottom line – business and personal. The value of the sessions together is immense."
Colm Kennedy, Managing Director, Vayu
Osborne Recruitment logoShane delivered an exceptional key note are our Employer Conference in the Guinness Storehouse in October – Sharing the story of his career and learnings and sharing tips and practical actions to silence your inner doubts! Holding a room of 300 in the palm of his hand he was engaging, motivational, aspirational yet completely relatable and always focusing on clear implementable actions to achieve your stated goals.
Shona McManus, CEO, Osborne Recruitment
Read what others are saying

Getting Better At What Over The Next 12 Months?

"The quality of your thinking determines the quality of your life." - A.R. Bernard. I was hosting a company retreat for a client at the end of last week and one of the questions I asked them was this: What is the one thing you’d like to get better at over the next 12 months? One of the senior managers said they wanted to ‘have more time to think.’ What they meant was more time to raise the quality of their thinking, to be more strategic, to help them 'see around corners', to be more creative. Most people in my experience think too much, or are stuck in loops of the same patterns of thought. But there is a growing awareness that the above quote is a universal truth. Read more>>

Distracted By Winning (And Not Winning)

“To get in the zone you have to stay in the present and you have to focus on your process goals.” - Paul Flynn, winner of six All-Irelands with Dublin in Gaelic football and four consecutive All-Stars. “I can’t be happy until I achieve this outcome.” A version of this has been said to me many, many times or if it hasn't, it's usually lurking in the back of client's minds - they just aren't aware of it. I'm extra aware of this because I did it to myself for so long. Read more>>

Next Event

The Thrive Experience (October 2021)

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