When Is Smaller Better? (A Clever Example Of ‘Viral’ Marketing In Action)
I like this use of a funny photo by Strategic Technology company, Gemini, based in Dublin – they’re a boutique IT company who have pride in being small! There’s a series of 6 clever photos on theire website – http://geminitech.ie/when-is-smaller-better/
The Explosion Of Genuine Meaning (& intolerance for BS)…
‘You know what p****s me off the most?’, said Pat. We were sitting in a meeting room at the large offices of a multi-national. Pat is a smart executive, well dressed in his 30’s, who has strong self-awareness and wants to make an impact in the world. He’s a great asset to any team – […]
The 50% Rule & Other Thoughts On Moon Goals…
My last weekly e-mail was about the benefits of setting a big ‘moon’ type goal I.e. one that will take years to accomplish, is not guaranteed but is very very exciting to the person/team pursuing it. I often get asked from my experience, how do you know if you’re delusional? i.e. how big do you go […]