Ireland’s Changing Story
“The shortest distance between a human being and the truth is a story.”
-Anthony de Mello
Last Friday, I was fortunate to spend a day in the company
of probably the world’s leading expert in story.
The day was focused on how to use story to enhance your business
through 2 ways:
1. Through more meaningful marketing
and
2. Through leadership – with your teams.
It was very powerful and thought-provoking.
At the same time, around Ireland a record number of people were turning
out to vote in the country’s referendum on same-sex marriage.
