1. Through more meaningful marketing
and
2. Through leadership – with your teams.

It was very powerful and thought-provoking.

At the same time, around Ireland a record number of people were turning
out to vote in the country’s referendum on same-sex marriage.

By Saturday at 7pm, Ireland had voted in a ratio of almost 2:1
to pass the referendum.

It’s amazing to believe that this small country has changed so
much over the past 30 years.

Regardless of the way people voted, what I found fascinating
was the amount of personal stories that were shared  in the
weeks leading up to the voting day itself.

They were emotional, real-life stories that touched people’s hearts.

Many pundits now identify that as the primary reason for the overwhelming
vote and turnout.

And the result will probably have a massive impact on the way Ireland
is perceived internationally – which is a great thing for business.

It’s also a reminder that you can change your story at any time.

The story of your business.

The story of your life.

As the story expert remarked