“If there were no bad people,
there would be no good lawyers.”
“Begin with the end in mind.”
– Stephen R.Covey
“I need the article within the next hour”.
The call was from my PR advisor Valerie. She’d asked me to prepare an article for a paper and the goal-posts had just shifted.
The journalist was going on holidays the following week and he wanted it ahead of time. He wanted it today. He wanted it in an hour!