Last Friday (23rd January) I was facilitating my annual planning workshop, BluePrint in the Glenview Hotel, Wicklow. As usual the event attracted a diverse mix of people and I’m always interested to see who comes.
For this particular workshop it turned out that everyone in the room was working for themselves
Before I was exposed to the real value of PR, I used to think of it as something ‘intangible’. What I’ve discovered is that when it’s done right, it has immense value. Yet many in business are not always clear about what to do to get the right result