Before I was exposed to the real value of PR, I used to think of it as something ‘intangible’.  What I’ve discovered is that when it’s done right, it has immense value.  Yet many in business are not always clear about what to do to get the right results.  Like everything in business PR is a skill to be developed and honed.  Here’s a very useful article from PR and communications expert, Valerie O’Reilly, MD of Unicorn PR & Communications.

Sunday Business Post-Supp-25.01.2015

If you’re interested in hearing more from a PR expert, Valerie is running a very useful half-day workshop titled ‘Secrets To PR’ on the 24th February.  Great for business owners or anyone in Marketing.

All details here.