The August Value Challenge

"Not adding value is the same as taking it away."


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“Not adding value is the same as taking it away.”

– Seth Godin

‘Where can you add the most value in your work?’ , I recently asked someone who was enquiring about working together.

They listed 3 areas in their work.

‘How much time are actually you spending on those areas?’, I enquired.

Their answer was less than 5%. And in their role it should have been over 50%.

Most people have a similar problem (if they’re honest.)

Being busy is too easy these days. And being busy doing nothing, even easier.

  • Email
  • LinkedIn surfing
  • Unfocused Calls
  • Facebook
  • What’sApp
  • Meetings
  • Meetings about Meetings
  • Meetings about meetings about meetings…
  • Conference Calls
  • Emergency issues
  • Client problems
  • Anything but the high value work….

Here’s a challenge:

What are the Top 3 areas where you can add value in August?

Decide on specific outcomes by the end of this month and work backwards from that. Share these outcomes with someone who will hold you accountable (key part of the challenge).

And at the end of August, measure what you actually did and what results happened.

If you focus on adding real value, things will get interesting…

And the bonus prize is that even though the real value work is usually challenging, it’s also more enjoyable, ultimately more rewarding and pushes you way out of your comfort zone.



ps – And for an extra challenge, you could also apply the same formula to your personal life.


The Thrive Experience – 9th -11th Sep

A unique 2 day/2 night event in September with myself and other experienced business leaders – recharge, re-focus and gain more clarity and insight on what matters most to you professionally and personally. Details here.

Join Me In Chicago? – 18th-21st September.

Philanthropic Event & US/IRL Business Networking in Chicago, All details here.

An Evening Of Inspiration And Clarity – Dublin 3rd October

Join me for a public talk where I will share tried and tested ideas that will add immense value to you, your organisation and your life. Details here.

The Clarity Program – Evening Program (Dublin – Starts 17th October)

In today’s busy world, clarity is the ultimate power. Over 6 weeks, build the essential inner skills of clarity which will help improve your focus, peace of mind, productivity and enjoyment. Details here.


CEO Question Series: If you’re a CEO or in a leadership position, you should enjoy my free weekly CEO Question Series. On YouTube and Linked In.

Online Academy: Achieve more clarity, excel in your personal and professional development with some of my online courses and talks. Learn at your own pace from anywhere. More details here.

Topics include:

  • State Of Mind: Improve The Key To Better Results In Busines And Life
  • Thrive: How To Do It In A World That’s Changing Faster Than Ever
  • BluePrint Online : Improve your Purpose, Clarity and Focus


My Blog – The Eye Of The Storm: https://shanecradock.com/blog/

Twitter: https://twitter.com/shanecradock 

Facebook: https://www.facebook.com/ShaneCradock.InspiredBusiness/ 

Linked In: https://www.linkedin.com/in/shanecradock/