Shane Cradock Evening Talk In Dublin – 28th March

“Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration....


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Concentration is the key to economic results. No other principle of effectiveness is violated
as constantly today as the basic principle of concentration…. 

Our motto seems to be, ‘Let’s do a little bit of everything.’” 
– Peter Drucker

Peter Drucker was a leading management consultant and educator. His writing is phenomenal
in its clarity.

The above quote highlights a fundamental truth for everyone. Your concentration is the heart
of your organisation’s future and indeed that of your personal life also.

Your concentration and attention is irreplaceable and invaluable. That’s why marketeers all
over the globe are continuously fighting for it.

But if you’re not clear on where to put your concentration then it’s easier to get distracted.
Easier to feel overwhelmed. And easier to be really busy doing stuff that doesn’t really

One question to ask is ‘What should you spend your time on?’ 

A better question is:

“How much time are you spending deciding what to spend your time on?” 

Because that’s an indicator of future success – it shows the time spent ‘thinking’.

Instead of doing a little bit of everything, it’s more productive to stop doing and take a little
time out to identify the few things that matter most.


Evening Talk on 28th March in Dublin

Many years ago someone asked me a question that looking back, completely changed
everything for me – in a good way.

The question was:

What do you think has the biggest impact on your success and enjoyment in life?

At the time I gave a different answer to the one I do today.

As I write this, I have 25 years experience across 50 industries, and the past 16 have been
working with people to achieve their goals (often dreams).

I realise that there are many things that impact on your success. Skills, knowledge,
communication, learning, people, mentors, courage, timing, the market and so on.

But in my experience if one thing isn’t right, nothing else will really work.

And if it isn’t right you definitely can’t fully enjoy your success if and when it comes.

To me the answer to the above question, is your mind. 

If you’re a regular reader of my weekly mails, you’ll know that I’m a big believe in the
power of your mind. That’s because I’ve seen first hand in my own life and that of the people
I work with (in business, life and sport) what amazing things can happen when you get your
mind in the right zone. And also the dangerous things that can happen when it isn’t.

I also believe the area of the mind is hugely mis-understood and over-complicated.

Yet we do need to understand it because it’s key to enjoying real success on our terms.

  • Business
  • Relationships
  • Confidence
  • Peace of Mind
  • Sport
  • Health
  • Enjoyment
  • Creativity and Innovation

I’m holding a talk in Dublin on Tuesday the 28th March titled ‘State Of Mind –
Understanding The Key To Better Results And A Better Life’.

It’ll be 90 minutes of insights and transformative learnings that will make a very positive
impact on anyone who attends. All details and booking facility here. Tickets only €27.
Limited seating.